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Adjustable footrest with rocking base

Under-desk footrest, 3 tilt angles, rocking motion reduces fatigue.

desk-ergonomicsrejectedhome-office/footrest1200gkill: COMPLIANCE_BLACKLIST
81
kill
Matched hard blacklist rule.
Compliance
Verdict: PASS
Confidence: 88%
Flags: inert mechanical houseware, no electronics, no food contact, no ip risk
This is a purely mechanical, non-electronic under-desk footrest with no batteries, food contact, RF components, or IP-sensitive branding. It falls squarely within the low-risk inert mechanical houseware category. No CE/EMC certification is required for a passive ergonomic accessory of this type. The only residual concern is material composition (plastic/foam REACH compliance), which is routine and LOW severity for this product class.
Economics
Landed cost8,60 €
Target price29,90 €
Margin %67%
Break-even CAC16,12 €
Fulfillmentthree pl_spain
Channel
Recommended: MARKETPLACE
amazon80
shopify75
marketplace81
arbitrage72
[SEARCH_DRIVEN] This product is SEARCH_DRIVEN — buyers look for "under-desk footrest" or "ergonomic footrest" with clear functional intent, not emotional impulse. Amazon is a viable channel (strong keyword demand, review-moat potential at €29.90), but the category is already well-populated with established Chinese sellers and FBA competition is fierce, compressing the 44% post-fee margin. EU specialist marketplaces — particularly Bol (NL/BE strong for home-office accessories), Cdiscount (FR has solid desk-ergonomics demand), and ManoMano (home/office DIY crossover) — offer lower competitive density, a healthier 54% margin at 18% fees, and growing mid-ticket utilitarian demand that fits this product archetype perfectly. Shopify is weak here: no strong visual angle, no emotional story, and paid-social CAC on a €29.90 utilitarian item would destroy the economics. Arbitrage is a poor fit — no obvious retail arbitrage opportunity and margin headroom is identical to Amazon FBA with no differentiation upside.

Scoring breakdown

Per-factor contribution to each channel score. Negative contributions drag the score down.
FactorRawNorm.WeightamashomararbRationale
marginPct0.671.00+20+20.0+20.0+20.0+20.0Base margin 67% (30%=0, 60%=1).
roi2.480.50+10+5.0+5.0+5.0+5.0ROI 2.48x (landed → price).
shippingSimplicity1200g/200mm0.75+8+6.0+6.0+6.0+6.0Weight 1200g, length 200mm. Lighter/smaller = simpler shipping.
complianceRiskPASS0.30-12-3.6-3.6-3.6-3.6Verdict PASS, 4 flag(s).
returnRate0.060.30-6-1.8-1.8-1.8-1.8Expected return rate 6% (category prior).
channelFit720.72+12+8.6+6.2+9.4+4.6AMAZON fit = 72/100.
commoditization00.00-80.00.00.00.0No commoditization signals.
nicheAttractiveness72%/55%0.48+8+3.9+3.9+3.9+3.9Niche attract. 72%, saturation 55%.
trend0.50+6+3.0+3.0+3.0+3.0No trend source wired in V1 (neutral).
supportBurden0.20.20-4-0.8-0.8-0.8-0.8Heuristic burden 20% (category + weight).
bundlePotential29.90.50+3+1.5+1.5+1.5+1.5Est. retail €29.9 — low ticket = higher bundle potential.
supplierQualityNingbo SitRight Co.0.85+5+4.3+4.3+4.3+4.3Top supplier "Ningbo SitRight Co.": gold, verified.
portfolioOverlapMax2/50.40-15-6.0-6.0-6.0-6.02 active product(s) in "desk-ergonomics" vs cap 5.
Channel score (0–100)80758172

Suppliers

#PlatformSupplierPriceMOQLead (d)SignalsFlags
1ALIBABANingbo SitRight Co.6,20 €15030gold · verified
Cost & latency

Agent runs

$0.0374 total7,481 tokens3 runs
AgentModelStatusTokensDurationCostWhen
channelclaude-sonnet-4-6succeeded2,5239.5s$0.012804-20 13:21
complianceclaude-sonnet-4-6succeeded2,4198.4s$0.011504-20 13:21
channelclaude-sonnet-4-6succeeded2,5399.1s$0.013104-20 13:12

Decision log

2026-04-20 13:21:20pipeline.inbox.finalproduct.rescoredKILL (score 81 on MARKETPLACE) — COMPLIANCE_BLACKLIST. Matched hard blacklist rule. Blacklist: CATEGORY/HARD: V1 conservative blacklist (health/food) (pattern: cosmetics|skincare|supplement|vitamin|cbd|vape|medical|food|drink|baby-food)
2026-04-20 13:21:20channelchannel.assessedMARKETPLACE (SEARCH_DRIVEN). Scores: A=72/S=52/M=78/Arb=38. This product is SEARCH_DRIVEN — buyers look for "under-desk footrest" or "ergonomic footrest" with clear functional intent, not emotional impulse. Amazon is a viable channel (strong keyword demand, review-moat potential at €29.90), but the category is already well-populated with established Chinese sellers and FBA competition is fierce, compressing the 44% post-fee margin. EU specialist marketplaces — particularly Bol (NL/BE strong for home-office accessories), Cdiscount (FR has solid desk-ergonomics demand), and ManoMano (home/office DIY crossover) — offer lower competitive density, a healthier 54% margin at 18% fees, and growing mid-ticket utilitarian demand that fits this product archetype perfectly. Shopify is weak here: no strong visual angle, no emotional story, and paid-social CAC on a €29.90 utilitarian item would destroy the economics. Arbitrage is a poor fit — no obvious retail arbitrage opportunity and margin headroom is identical to Amazon FBA with no differentiation upside.
2026-04-20 13:21:10economicseconomics.computedBest channel: SHOPIFY — margin 67% at €29.9. Landed cost €8.6 (supplier €6.20 + shipping €1.6 via SEA). Fees €1.15 (4%). Break-even CAC €16.12.
2026-04-20 13:21:10compliancecompliance.llm_passPASS (conf 0.88) — This is a purely mechanical, non-electronic under-desk footrest with no batteries, food contact, RF components, or IP-sensitive branding. It falls squarely within the low-risk inert mechanical houseware category. No CE/EMC certification is required for a passive ergonomic accessory of this type. The only residual concern is material composition (plastic/foam REACH compliance), which is routine and LOW severity for this product class.
2026-04-20 13:13:15scoring.post_channelproduct.rescoredTEST (score 79 on AMAZON). Score 79 in TEST band.
2026-04-20 13:13:06channelchannel.assessedAMAZON (SEARCH_DRIVEN). Scores: A=72/S=52/M=68/Arb=38. This product is a classic SEARCH_DRIVEN archetype — buyers type "under-desk footrest," "ergonomic footrest rocking," or "footrest tilt office" directly into Amazon and purchase on feature/price comparison. The category has strong keyword volume, and the product's differentiators (3 tilt angles, rocking base) are exactly the kind of spec-driven claims that convert in Amazon listings and benefit from a review moat over time. At 44% margin post-fees, the unit economics are workable at €29.90. Shopify is penalized because this product lacks a strong emotional or visual angle — it's a utility purchase, not an impulse or identity buy, making paid social CAC hard to justify at this price point. MARKETPLACE (ManoMano/Bol) is a credible secondary channel given the home-office/ergonomics category fits well in NL/FR markets, but Amazon ES/EU provides faster traction and higher search intent density. Arbitrage is a poor fit — margins compress to 44% leaving no buffer, and there's no retail sourcing arbitrage opportunity for a private-label-style product at this weight/price.
2026-04-20 13:11:04scoring.post_economicsproduct.rescoredSCALE_CANDIDATE (score 84 on SHOPIFY). Score 84 ≥ scale threshold 80.
2026-04-20 13:11:04economicseconomics.computedBest channel: SHOPIFY — margin 67% at €29.9. Landed cost €8.6 (supplier €6.20 + shipping €1.6 via SEA). Fees €1.15 (4%). Break-even CAC €16.12.
2026-04-20 12:32:45scoring.rescoreproduct.rescoredWATCH (score 40 on SHOPIFY). Score 40 in WATCH band.
2026-04-20 12:32:38scoring.rescoreproduct.rescoredSAMPLE (score 64 on SHOPIFY). Score 64 in SAMPLE band.
2026-04-20 12:30:53scoring.rescoreproduct.rescoredWATCH (score 40 on SHOPIFY). Score 40 in WATCH band.
2026-04-20 10:43:14seedseed.product.createdSeeded "Adjustable footrest with rocking base" at stage ECONOMICS_SCORED